Team – NewLab

Founder of NewLab, he has worked in professional photographic printing for over forty years.
After gaining extensive experience in photographic laboratories in Brescia, he founded NewLab in 1985 to offer a bespoke service for professional photographers.
Over the years, he has guided the company’s development by introducing advanced digital technologies and innovative printing solutions, establishing NewLab as a benchmark for quality, technical advice and research in the world of imaging.

Every member of our team shares a passion for images and graphic design. Over time, the team has developed its expertise through study and experimentation with innovative materials such as ChromaLuxe®. It has also gained in-depth experience with cutting-edge technologies from partners including Durst, HP and many others.

“We love exploring new solutions, experimenting with special finishes and personally recommending the ideal medium to bring out the identity of every image.”

Drawing on forty years of experience at the laboratory founded by Giuliano Goffi in 1985, we are a young, dynamic and passionate team bringing a fresh approach to high-quality digital printing.

United by a shared ambition — to turn every vision into an outstanding result — we manage every stage of production with precision, fast turnaround times and a bespoke, craft-led approach.

Every project strikes a balance between creativity and technical rigour. With advanced methods and cutting-edge solutions, we turn ideas into reality through an innovative, highly efficient approach.

Youthful passion and established experience: a combination of enthusiasm, fresh energy and a desire to innovate, built on decades of experience.
Technology and creativity working together: we use top-of-the-range equipment (DURST, HP, Epson…) to deliver excellence and reliability in every print.
Personalised service: we are creative partners, working with every client to find the ideal solution together.